STORY

 

(Latin):  

Tenera is a textile design brand that takes motivation from arts and crafts.  It intends to reflect the values of its name in its production process and communicate those embodied values through its materials. Taking inspiration from the versatility of textiles, Tenera sees fabric as a tool with infinite potential. Each design is the end product of an exciting journey of narrative and experiments in technique. The brand unites innovation and sustainability with traditional craftsmanship. Aside from the natural dyeing techniques applied on 100% natural materials; Tenera is focused on using materials to their maximum potential to minimise waste. It incorporates observations of natural and cultural beauties as well as unique details and momentary happenings in its aesthetics.

 

​We as founders are graduates from  Central Saint Martins College of Art’s, Ela Mete from Textile Design and Defne Özdoğan from Architecture. Our approach to art and design feeds from different characteristics of both branches allowing us to experiment with the full potential of textile design. We aim to push the boundaries of the material by adapting it to various settings, for us textile is a multifunctional tool to dress body and space.  In our designs we see our fabrics as canvasses, making our distinctive prints and colour the focal point. Our motivation is beyond designing, we love to co-create.Through natural dyeing and live model drawing workshops we wish to share and practice as a community. We organise collaborative gatherings to interact with creative souls and different fields of art.